Cart 0

Our Story

"Big dreams in a small city"

Established in Fall 2014, Latch Boutique started as an online based boutique in West Virginia. After a few months, I was ready to take things to the next level by opening a mobile boutique. This allows me to give people in the area a fun and unique shopping experience for the Fairmont area. January 5th, 2017 I opened a small store front in Morgantown. The location was inside of the Seneca Center in Suite 6. Now September 2021we have moved to a larger location at 3345 University Ave , Unit 7. 

Our goal at Latch Boutique is to bring you affordable and unique pieces that make a statement. Awaken your style by buying something you wouldn't usually purchase. 

I'm so excited to start the next phase of Latch Boutique and continue this journey with each of you!


(Where did I come up with the name Latch? The day I decided I wanted to start my own boutique I began brainstorming names. I was in the car and the song "Latch" by Sam Smith came on. I knew right then and there the name was perfect!)