Our Story

About Latch Boutique

Where Fashion Meets Passion in the Heart of Morgantown

Hi there! I’m so excited you’ve found your way to Latch Boutique, where we believe every woman deserves to feel confident, chic, and completely herself in what she wears. Owning a clothing boutique has been a dream of mine for as long as I can remember—and in January 2025, that dream became reality when I officially took ownership of Latch Boutique with a vision to rebrand and refresh it for today’s modern woman.

But Latch’s story didn’t start with me. Latch Boutique first opened in Fall 2014 as a small but mighty online clothing boutique, built on a love for trendy, affordable fashion. It wasn’t long before that dream hit the road—literally—as Latch evolved into a mobile boutique, bringing style to the streets and building a loyal community along the way. Soon after, the business grew again into a brick-and-mortar storefront, proving that when fashion meets hustle, anything is possible.

In 2021, Latch moved into a larger location inside The Glass Factory in Morgantown, West Virginia, and that’s where we are today—serving up the latest women’s fashion trends, stylish game day outfits for Mountaineer fans, and a full lineup of must-have accessories like shoes, jewelry, purses, hats, and more.

Why Latch?

At Latch Boutique, we’re all about confidence through style. Whether you’re looking for chic everyday staples, head-turning dresses, or the perfect outfit for a WVU game, we’ve curated a selection that’s always on-trend, affordable, and easy to mix and match. Our goal is to help you build a wardrobe you love—one that makes you feel like your best self every single day.

I’m truly honored to continue growing this boutique and building a community of women who support, uplift, and inspire one another. Thank you for being part of our journey—and welcome to the Latch family!

Visit Us in Morgantown or Shop Online Anytime

If you're local, stop by our gorgeous storefront inside The Glass Factory—we'd love to meet you and help you find your next favorite outfit. Not in the area? No worries! Our online boutique is always open, shipping nationwide so you can shop the latest fashion trends wherever you are.