About

"Where Chic Meets Confidence"

Hi, and welcome to Latch Boutique—I’m so glad you’re here!

Owning a clothing boutique has been a lifelong dream of mine, and in January 2025, that dream came true when I officially became the proud owner of Latch. My mission? To reimagine and grow this incredible brand by offering chic, affordable fashion that helps women feel confident, stylish, and completely themselves.

But the story of Latch Boutique started well before me.

Founded in Fall 2014 as an online women’s boutique, Latch quickly became known for trendy, wearable styles and a strong sense of community. From there, it expanded into a mobile boutique, bringing fashion directly to customers in a whole new way. That momentum led to the opening of our first storefront, and in 2021, we leveled up again—moving into a larger space inside The Glass Factory in Morgantown, West Virginia, where we proudly serve our amazing local customers today.

Our Style

At Latch Boutique, we specialize in on-trend clothing and accessories for women who want to look and feel their best—without breaking the bank. Whether you’re shopping for everyday staples, statement pieces, or WVU game day outfits, we’ve got something for every style and every season.

We also carry a curated selection of all clothing, shoes, jewelry, handbags, hats, and more, making it easy to build a full look that’s as unique as you are. From casual coffee dates to stadium Saturdays, we’re here to help you dress for every moment.

Why Shop Latch?

We’re more than just a boutique—we’re a community. Our goal is to help every woman who walks through our doors (or visits us online) feel confident, beautiful, and empowered. We’re passionate about fashion, customer service, and creating a personalized shopping experience you’ll want to come back to again and again.

Visit Us

You can shop our latest styles 24/7 online, or stop by our beautiful storefront inside The Glass Factory in Morgantown, WV. We love meeting our customers face-to-face and helping you find outfits you truly love.

Thank you for being part of the Latch story—we can’t wait to style you!